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THE
GREEN REVOLUTION
[Source
of story linked below]
In the 1990s, corporate America's embrace of the
green movement was led mostly by free-spirited,
maverick companies such as Ben & Jerry's, Starbucks
and Whole Foods.
Now, mainstream giants in markets spanning consumer
products, banking, airlines and chemicals have sweeping
programs to shrink their companies' impact on the
environment — and cash in on consumers' desire to
go green.
Many see doing so as a virtual necessity as regulators
consider limits on greenhouse gas emissions and
consumers demand environmentally friendly products.
U.S. companies also realize they must follow Europe's
lead on environmental issues to compete in a global
marketplace, says Jack Geibig, director of the Center
for Clean Products at the University of Tennessee.
"I think we're beyond the fad point," he says. "People
are buying hybrid vehicles, they're concerned about
global warming, they're more engaged than ever."
source: http://www.usatoday.com/tech/science/2007-04-18-getting-gold-green_n.htm
Prepare for a green
career while in school
By Jennifer Coleman
Environmental Defense
There is no better time than the present to start
preparing for your success and sometimes, the best
way to learn is to get out of the classroom and
into the field. Here are some ideas for extra-curricular
activities from green corporation experts at the
national nonprofit Environmental Defense. Environmental
Defense works with businesses like FedEx, DuPont,
Wal-Mart and McDonalds to help them find ways to
create significant environmental benefits while
making good business sense and transform their industries
through green technology. Sometimes that means simple,
smart changes based on existing technology - and
sometimes it means spurring new technology that
can revolutionize the way companies do business.
Reach out
"Independent studies with professors can be a great
experience," says Kyle Cahill, Project Manager with
the Corporate Partnerships program at Environmental
Defense. "At most universities, professors have
a dual job - to teach, and also to conduct their
own research. You can find professors doing interesting
environmental work in disciplines as varied as marketing,
engineering, and science. Opportunities to assist
a professor in research and writing as they explore
new ideas, is a valuable opportunity."
Cheryl Pickard, the HR specialist at Environmental
Defense, says that many Environmental Defense staff
members give guest lectures or teach occasional
courses at universities. Attending these lectures,
and asking your professors to introduce you to nonprofit
colleagues, can also be a great learning experience.
Cheryl also recommends attending job fairs in order
to learn more about the field. Human resources staff
may be busy and distracted while in the office,
but when they are at a job fair, they are offering
their undivided attention to students and job seekers.
Explore the working world
For the business, communications or other non-environmental
major, Kyle Cahill advises internships or summer
jobs at nonprofit environmental groups. "It helps
if students can get out there and see what major
nonprofit organizations are actually doing," says
Kyle. "The work is very different than ten years
ago -- it is more analytical, more creative - and
there are many opportunities for people from many
backgrounds."
For the environmental policy or sciences major interested
in green jobs at businesses, Kyle recommends looking
for business experience. "Anything you can do to
understand and speak the language of a business
person is helpful," says Kyle. "They speak a certain
way, receive information a certain way, run meetings
in a particular way. The more you can become familiar
and understand that, the better."
Volunteer
"If someone is a volunteer - and it doesn't have
to be environmental work - it tells me that they
are the kind of person I want to work with," says
Pam Vivian, Associate Director of Administration
at Environmental Defense. "Volunteering shows a
type of work ethic, dedication and personality that
makes a good colleague. If someone volunteers at
an Alzheimer care center, for example - here's someone
with both empathy and strength." http://www.volunteermatch.org
http://www.idealist.org/volunteer
Get active in the community
Both Cheryl and Kyle recommend looking locally for
opportunities to learn about real-life green issues.
Look for community meetings where environmental
issues are on the table. Green decision makers often
host community meetings to hear opinions on proposed
regulations; those meetings are open to the public.
To find out about meetings in your area hosted by
your region's Environmental Protection Agency, find
their office here: http://www.epa.gov/epahome/whereyoulive.htm#regiontext
It can also be valuable to get involved in campus
community programs. "Universities are at the forefront
of activism," says Kyle. "Campus groups are among
the most active on green issues." Check out the
Campus Climate Challenge: http://climatechallenge.org/
source
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